Not Getting Noticed? Why? – The Importance of Recruitment Marketing

A purple duck is in a crowd of yellow ducks to showcase the importance of recruitment marketing to stand out.

Not Getting Noticed? Why? – The Importance of Recruitment Marketing

In today’s hyper-connected world, the recruitment game has changed drastically. It’s no longer about just having a well-crafted vacancy advertisement or a well-written resume. It’s about marketing – recruitment marketing, to be precise. But what happens when you’re not getting noticed? 

The Importance of Brand Identity and Online Presence for Employers

A strong brand identity is a magnet for talented candidates. It sets your company apart from the crowd, communicates what you stand for, and gives potential employees a glimpse into your organizational culture. An effective online presence, on the other hand, is the megaphone that broadcasts your brand identity to the world. It says not only do we know who we are but we want you all to know it too!

If you’re an employer and you’re finding it hard to attract talent, there might be a few reasons why.

Lack of Brand Visibility: In today’s world, if you’re not online, you might as well be invisible. Ensure you have a professional-looking website and active social media accounts where you engage with your audience.

Poor Company Reputation: Negative reviews on platforms like Glassdoor can deter potential candidates from wanting to work with you. 

Ineffective Job Descriptions and Visibility: Are your job postings hidden in the depths of the internet? Use SEO techniques and popular job boards to increase their visibility.

Inadequate Employee Value Proposition (EVP): What benefits and opportunities does your company offer? Make sure to advertise these to attract applicants.

Complicated Application Process: If applying for a job at your company feels like wrestling a gator, candidates will likely give up. Streamline your application process and make it user-friendly.

Turbocharging Your Brand Identity

If your brand identity is not resonating with them, it’s time for a revamp. Here are some tried and tested strategies that can turbocharge your online presence and strengthen your brand identity, attracting high-quality candidates who are aligned with your company culture and values:

Embrace Social Media: Harness the power of platforms like LinkedIn, Facebook, and Twitter to showcase your brand and engage with potential candidates.

Create Engaging Content: Narrate your organization’s story by sharing behind-the-scenes looks at your company, employee testimonials, and thought leadership pieces. This can pique the interest of potential employees and make them feel connected to your brand.

Optimize Your Career Site: Your career site is the gateway for potential employees. Ensure it is user-friendly, mobile-responsive, and SEO-optimized to attract and retain top talent.

Invest in Employer Branding: Put your EVP, company culture, and benefits in the spotlight. A compelling employer brand can be a powerful magnet for top talent.

Companies like Google and Starbucks have excelled in recruitment marketing by consistently showcasing their unique cultures, rewarding work environments, and innovative approaches to work.

Why Job Candidates are Not Getting Noticed

Now let’s look at the other side. Are you a job candidate who’s not getting noticed by employers? Job candidates often struggle to get noticed by employers and here are a few reasons why.

Generic Resumes: If your resume looks like everyone else’s, it won’t catch an employer’s eye. Customize your resume for each job you apply for, highlighting relevant skills and experiences.

Inadequate Online Presence: Just like companies, individuals need a strong online presence too. Make sure you’re active on relevant social media platforms and professional networks.

Incomplete LinkedIn Profile: LinkedIn is a key tool in recruitment marketing. Make sure your profile is complete, professional, and showcases your skills and achievements.

No Follow-Up: Don’t just apply for a job and wait. Follow up with a thank-you email or note to keep yourself in the employer’s mind.

Poorly Managed Social Media Profiles: Inappropriate content or unprofessional behavior on social media can deter potential employers.

Lack of Networking: Networking is still one of the best ways to get noticed. Attend industry events, join online forums, and connect with professionals in your field.

As a candidate, it’s crucial to craft a professional resume that highlights your unique skills and experiences. Your LinkedIn profile should be comprehensive, with recommendations and endorsements that validate your skills. Other social media platforms should reflect your personal brand and professionalism.

Remember, every interaction with potential employers is an opportunity to showcase your personal brand. So, whether it’s an email, a LinkedIn message, or a tweet, make sure it reflects who you are and what you bring to the table.

What Are You Waiting For?

Whether you’re an employer or a job seeker, getting noticed is crucial in today’s competitive market. With effective recruitment marketing strategies, you can stand out from the crowd, attract the right talent, or land the perfect job. Remember, it’s the squeaky wheel that gets the grease so don’t be afraid to make some noise (in a good way) and get yourself noticed!

About the Author


Marcia is the founder and CEO of TalentFront. She leverages her executive background in talent recruitment, leadership development, performance management, sales, and marketing to provide insightful recruitment solutions to a diverse range of clients. Her experience on both sides of the hiring equation helps her fully understand the struggle in finding and retaining top talent – and the reward in finding that just-right person.