What is Sourcing and Why Do You Need It?

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What is Sourcing and Why Do You Need It?

In the world of recruitment, there’s a whole lot more going on behind the scenes than you might think. Companies are always on the hunt for talented individuals who can bring value to their organization. This is where a crucial aspect of the recruitment process comes into play – sourcing. Now, you may be wondering, “what is sourcing?” and why does it hold such a crucial role in the hiring process? Let’s dive into these questions and more.

Decoding Sourcing in Recruitment

Sourcing, in the realm of recruitment, is the proactive search for qualified job candidates. It involves identifying potential talent, including those who might not be actively seeking a new job (known as passive candidates), and engaging them in a way that piques their interest in your company. The ultimate goal? To accelerate the hiring process and enhance the quality of hires when management flips the hiring switch!

The Importance of Sourcing

So, why should sourcing matter to you? Just like fitting together pieces of a puzzle to complete a picture, sourcing is about finding the right candidates that perfectly fit into the overall structure and culture of your organization. Each piece, or in this case, each candidate, has the potential to play a crucial role in completing the bigger picture – your company’s success. Just as you wouldn’t force a puzzle piece into a spot where it doesn’t belong, placing a candidate in an unsuitable role can affect the harmony and productivity of your organization. Sourcing is all about finding the right piece for the right spot to complete the puzzle, or in this case, your team.

In today’s competitive business landscape, securing the most skilled and qualified candidates is paramount. Sourcing allows you to tap into a broader talent pool, giving you access to individuals you might otherwise miss. Moreover, it helps save time and resources by ensuring that the candidates you engage with are the right fit from the start.

Sourcing in Action

To make this a bit clearer, let’s look at an example. Let’s say you’re searching for a Chief of Staff for your policy think tank. Hmmm . . . do you think someone like this is cruising LinkedIn ads? Unlikely! They are working inside their organization to make the magic happen. They are busy and not thinking about you. Rather than waiting for such a candidate to stumble upon your job posting, a sourcing specialist would actively seek out professionals with the desired skills and experience. For example, we would use a platform like LinkedIn, to identify and engage potential candidates. The goal is to identify those who have the right skill set and could be a great fit for the company, even if they’re not currently job hunting. This proactive approach is sourcing in action!

Connect with TalentFront

Now that we’ve explored the question, “what is sourcing,” it’s clear that it’s an indispensable part of the recruitment process. With sourcing, you’re not just waiting for the right candidate to come along – you’re actively seeking them out. It’s about being strategic and ensuring that your company is equipped with top-tier talent when you are ready to hire. 

AND if you’re not doing this right now, you need to start. No time like the present. Tick. Tock. 

Are you ready to enhance your recruitment process? Contact us today at TalentFront, where we elevate sourcing to an art. Let’s get you the talent you need, faster and more efficiently. Because, at the end of the day, your success is our success.

About the Author


Marcia is the founder and CEO of TalentFront. She leverages her executive background in talent recruitment, leadership development, performance management, sales, and marketing to provide insightful recruitment solutions to a diverse range of clients. Her experience on both sides of the hiring equation helps her fully understand the struggle in finding and retaining top talent – and the reward in finding that just-right person.